Three product bets across health, markets, and cloud learning — built carefully, in three separate brands. Below is the running log: what shipped, what slipped, what got killed. Hand-curated, dated, append-only.
Three visual directions prototyped; the filed-document shape won. Mono skeleton, hard rules, numbered entries, stamps, and kill criteria that read as redactions until you sign in.
Tests, deadlines, and kill criteria on the bets page are now committed calls, not inferred drafts. First quarterly review cycle starts from today.
First attempt was a generic dark studio template — three-up principles, quote card, CTA bands. Marketing scaffolding for a story that hasn't been earned yet. Replaced with an honest operating log. The site should be evidence the studio is moving, not a brochure for a studio that isn't.
All @cr8veworks.com mail consolidated. Studio infra now lives under one identity instead of scattered Gmail forwards.
Studio decisions are now written down with status, date, and consequences. Less re-deriving, more reading.
Auth ships with Google Sign-In and passwordless email link. iOS URL scheme + FlutterFire config wired. The name change cost a day of plumbing; was worth it.
Down from eight projects to two: Stiqsy and Premium Chasers. Reason: both share the only Indian consumer pattern that works — users already spending serious money who just need better tools around that spend. The deleted bets all assumed Indians would pay for utility, which they don't. DrillKloud stayed as the third because it doesn't need the India thesis.
Ten PRs in a week. App reached v1.0.0-beta. Razorpay live, i18n wired (EN/HI/TA/TE/MR), Firebase + Mixpanel in place. SEBI Research Analyst registration is the gate before monetizing any signals; for now, education tools only.